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Consumer Behavior

The following sources are recommended by a professor whose research specialty is consumer behavior.


Six Superlative Sources

· Robert B. Cialdini, Influence: The Psychology of Persuasion (Morrow, 1993).

· Jacob Jacoby and Robert Chestnut, Brand Loyalty: Measurement and Management (Wiley, 1978).

· John C. Mowen and Michael S. Minor, Consumer Behavior: A Framework (Prentice Hall, 2001).

· Thomas S. Robertson and Harold H. Kassarjian, eds., Handbook of Consumer Behavior (Prentice Hall, 1991).

· Everett M. Rogers, Diffusion of Innovations, 3rd ed. (Free Press, 2003).

· Michael R. Solomon, Consumer Behavior: Buying, Having, and Being, 6th ed. (Prentice Hall, 2004).

Other Excellent Sources

· Joseph W. Alba and J. Wesley Hutchinson, "Dimensions of Consumer Expertise," Journal of Consumer Research 13 (March 1988): 411-54.

· American Council on Consumer Interests.

· American Marketing Association, Consumer Behavior Special Interest Group.

· Association for Consumer Research.

· Hans Baumgartner, "Toward a Personology of the Consumer," Journal of Consumer Research 29 (September 2002): 286-92.

· Russell W. Belk, "Possessions and the Extended Self," Journal of Consumer Research 15 (September 1988): 139-68.

· Russell W. Belk, Melanie Wallendorf, and John F. Sherry, "The Sacred and the Profane in Consumer Behavior: Theodicy on the Odyssey," Journal of Consumer Research 16 (June 1989): 1-38.

· James R. Bettman and C. Whan Park, "Effects of Prior Knowledge and Experience and Phase of the Choice Process on Consumer Decision Processes: A Protocol Analysis," Journal of Consumer Research 7 (December 1980): 234-48.

· James R. Bettman, Mary Frances Luce, and John W. Payne, "Constructive Consumer Choice Processes," Journal of Consumer Research 25 (December 1988): 187-217.

· Ernest Dichter, The Handbook of Consumer Motivations (McGraw-Hill, 1964).

· Susan Fournier, "Consumers and Their Brands: Developing Relationship Theory in Consumer Research," Journal of Consumer Research 24 (March 1998): 343-73.

· Donna L. Hoffman and Thomas P. Novak, "Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations," Journal of Marketing 60, no. 3 (July 1996): 50-68.

· Geert Hofstede, Culture's Consequences: International Differences in Work-Related Values (Sage, 1980).

· Morris B. Holbrook and Elizabeth C. Hirschman, "The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun," Journal of Consumer Research 9 (September 1982): 132-40.

· Journal of Consumer Psychology.

· Daniel Kahneman and Amos Tversky, "Prospect Theory: An Analysis of Decision under Risk," Econometrica 47 (March 1979): 263-91.

· Abraham H. Maslow, Motivation and Personality, 3rd ed. (Harper and Row, 1987).

· Peter McKay, Consumer Behavior Books: A Core Collection and More. University of Florida Business Library.

· David F. Midgley, "Patterns of Interpersonal Information Seeking for the Purchase of a Symbolic Product," Journal of Marketing Research 20 (February 1983): 74-83.

· Richard L. Oliver, Satisfaction: A Behavioral Perspective on the Consumer (McGraw-Hill, 1997).

· Lars Perner, Consumer Behavior and Marketing: The Psychology of Consumers. San Diego State University.

· Richard E. Petty, John T. Cacioppo, and David Schumann, "Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement," Journal of Consumer Research 10 (September 1983): 135-46.

· Rebecca K. Ratner, Barbara E. Kahn, and Daniel Kahneman, "Choosing Less-Preferred Experiences for the Sake of Variety," Journal of Consumer Research 26 (June 1999): 1-15.

· Milton Rokeach, The Nature of Human Values (Free Press, 1973).

· M. Joseph Sirgy, "Self-Concept in Consumer Behavior: A Critical Review," Journal of Consumer Research 9 (December 1982): 287-300.

· Society for Consumer Psychology.

· Michael R. Solomon, "The Role of Products as Social Stimuli: A Symbolic Interactionism Perspective," Journal of Consumer Research 10 (December 1983): 319-29.

· Richard Thaler, "Mental Accounting and Consumer Choice," Marketing Science 4 (Summer 1985): 199-214.

· U.S. Department of Labor, Bureau of Labor Statistics, Consumer Expenditure Survey (CEX).

· William D. Wells and Douglas J. Tigert, "Activities, Interests, and Opinions," Journal of Advertising Research 11 (August 1971): 27.

· R.A. Wicklund and P.M. Gollwitzer, Symbolic Self-Completion (Erlbaum, 1982).

· Peter Wright, "Marketplace Metacognition and Social Intelligence, Journal of Consumer Research 28 (March 2002): 677-82.

· Benjamin D. Zablocki and Rosabeth Moss Kanter, "The Differentiation of Life-Styles," Annual Review of Sociology 2 (1976): 269-97.

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