The following sources are recommended by a business and cultural historian whose research specialty is the Coca-Cola Company.
· Allen, Frederick. Secret Formula. HarperBusiness, 1994.
· The Cola Conquest. Irene Angelico, director. DLI Productions, 1999. VHS, three volumes. 3-hour video documentary.
· Greising, David. I'd Like the World to Buy a Coke: The Life and Leadership of Roberto Goizueta. John Wiley, 1998.
· Hays, Constance. The Real Thing: Truth and Power at the Coca-Cola Company. Random House, 2004.
· Oliver, Thomas. The Real Coke, the Real Story. Random House, 1986.
· Pendergrast, Mark. For God, Country and Coca-Cola: The Definitive History of the Great American Soft Drink and the Company That Makes It. Second edition. Basic Books, 2000.
· Campbell, William T. Big Beverage. Tupper and Love, 1952.
· The Coca-Cola Company. http://www.coca-cola.com/index.jsp
· Fifty Years of Coca-Cola Television Advertisements: Highlights from the Motion Picture Archives at the Library of Congress. http://memory.loc.gov/ammem/ccmphtml/colahome.html
· Graham, Elizabeth Candler, and Roberts, Ralph. The Real Ones: Four Generations of the First Family of Coca-Cola. Barricade Books, 1992.
· Hoy, Anne. Coca-Cola: The First Hundred Years. The Coca-Cola Company, 1986.
· Kahn, E.J. The Big Drink: The Story of Coca-Cola. Random House, 1960.
· Liao, Bobby. Bobby's Coca-Cola on the Web. http://cokewww.7xpub.com/
· Louis, J.C., and Yazijian, Harvey. The Cola Wars. Everest House, 1980.
· Petretti, Allan. Petretti's Coca-Cola Collectibles Price Guide. Eleventh edition. Krause, 2001.
· Schaeffer, Randy, and Bateman, Bill. Coca-Cola: A Collector's Guide to New and Vintage Coca-Cola Memorabilia. Courage Books, 1995.
· Stoddard, Bob. Pepsi-Cola: 100 Years. General Publishing, 1997.
· Tedlow, Richard S. New and Improved: The Story of Mass Merchandising in America. Basic Books, 1990.
· Watters, Pat. Coca-Cola: An Illustrated History. Doubleday, 1978.
"The Infography about the Coca-Cola Company"
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