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Coca-Cola Company

The following sources are recommended by a business and cultural historian whose research specialty is the Coca-Cola Company.


Six Superlative Sources

· Allen, Frederick. Secret Formula. HarperBusiness, 1994.

· The Cola Conquest. Irene Angelico, director. DLI Productions, 1999. VHS, three volumes. 3-hour video documentary.

· Greising, David. I'd Like the World to Buy a Coke: The Life and Leadership of Roberto Goizueta. John Wiley, 1998.

· Hays, Constance. The Real Thing: Truth and Power at the Coca-Cola Company. Random House, 2004.

· Oliver, Thomas. The Real Coke, the Real Story. Random House, 1986.

· Pendergrast, Mark. For God, Country and Coca-Cola: The Definitive History of the Great American Soft Drink and the Company That Makes It. Second edition. Basic Books, 2000.

Other Excellent Sources

· Campbell, William T. Big Beverage. Tupper and Love, 1952.

· The Coca-Cola Company.

· Fifty Years of Coca-Cola Television Advertisements: Highlights from the Motion Picture Archives at the Library of Congress.

· Graham, Elizabeth Candler, and Roberts, Ralph. The Real Ones: Four Generations of the First Family of Coca-Cola. Barricade Books, 1992.

· Hoy, Anne. Coca-Cola: The First Hundred Years. The Coca-Cola Company, 1986.

· Kahn, E.J. The Big Drink: The Story of Coca-Cola. Random House, 1960.

· Liao, Bobby. Bobby's Coca-Cola on the Web.

· Louis, J.C., and Yazijian, Harvey. The Cola Wars. Everest House, 1980.

· Petretti, Allan. Petretti's Coca-Cola Collectibles Price Guide. Eleventh edition. Krause, 2001.

· Schaeffer, Randy, and Bateman, Bill. Coca-Cola: A Collector's Guide to New and Vintage Coca-Cola Memorabilia. Courage Books, 1995.

· Stoddard, Bob. Pepsi-Cola: 100 Years. General Publishing, 1997.

· Tedlow, Richard S. New and Improved: The Story of Mass Merchandising in America. Basic Books, 1990.

· Watters, Pat. Coca-Cola: An Illustrated History. Doubleday, 1978.

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