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The Infography

Social Marketing

The following sources are recommended by an expert whose research specialty is social marketing.


Six Superlative Sources

· Andreason, A. (1995). Marketing Social Change: Changing Behaviour to Promote Health, Social Development, and the Environment. Jossey-Bass. A classic text from one of social marketing's mainstream spokespeople. Detailed, step-by-step instructions to design a program.

· Fostering Sustainable Behavior. Contains an online guide which illustrates how to use community-based social marketing to design and evaluate programs to foster sustainable behavior; searchable databases of articles, downloadable reports, graphics, and case studies on fostering sustainable behaviour; and a discussion forum for sharing information and asking questions.

· Kotler, P., Roberto, N., and Lee, N. (2002). Social Marketing: Improving the Quality of Life. Sage. A classic text in social marketing. Includes program-design instructions with worksheets and more than 25 in-depth case studies.

· Social Marketing Institute. Contains downloadable papers about social marketing, success stories, and employment listings.

· Tools of Change: Proven Methods for Promoting Health, Safety, and Environmental Citizenship. Contains specific tools linked with over 90 full-length case studies and detailed, step-by-step planning guides for helping people take actions and adopt habits that promote health, safety, and environmental citizenship. Founded on the principles of community-based social marketing; available in both English and French.

· Turning Point Initiative. Contains downloadable instructional materials about the use of social marketing for health promotion. CDCynergy -- Social Marketing Edition -- Media on Demand, a CD ROM you can order from them, is filled with excellent planning guides and templates, examples, and video clips.

Other Excellent Sources

· Audience Dialogue: Improving Social Marketing.

· Blair, J.E. (1995). "Social Marketing: Consumer Focused Health Promotion." AAOHN Journal, 43:10, 527-31.

· Braus, P. (1995). "Selling Good Behaviour." American Demographics, November, 60-64.

· The Communication Initiative.

· Deshpande, S., Rothschild, M.L., and Brooks, R.S. (2004). "New Product Development in Social Marketing." Social Marketing Quarterly, 10:3-4, 39-49.

· Glanz, K., Lewis, F., and Rimer, B., eds. (1997). Health Behaviour and Health Education: Theory, Research, and Practice. Jossey Bass.

· Kassirer, J., and McKenzie-Mohr, D. (1998). Tools of Change: Proven Methods for Promoting Environmental Citizenship. Renouf.

· Kotler, P., and Roberto, E.L. (1989). Social Marketing: Strategies for Changing Public Behaviour. Free Press.

· Kotler, P., and Zaltman, G. (1997). "Social Marketing: An Approach to Planned Social Change." Social Marketing Quarterly, 3, 7-20.

· Maibach, E., and Holtgrave, D.R. (1995). "Advances in Public Health Communication." Annual Review of Public Health, 16, 219-38.

· McKenzie-Mohr, D., and Smith, W. (1999). Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing. New Society.

· Prochaska, J.O., Johnson, S., and Lee, P. (1998). "The Transtheoretical Model of Behavior Change." In: Shumaker, S.A., Schron, E.B., Ockene, J.K., and McBee, W.L., eds. The Handbook of Health Behavior Change. Springer.

· Prochaska, J.O., Norcross, J.C., and DiClemente, C.C. (1994). Changing for Good: A Revolutionary Six-Stage Program for Overcoming Bad Habits and Moving Your Life Positively Forward. Avon Books.

· Rangan, V.K., Karim, S., and Sandberg, S.K. (1996). "Do Better at Doing Good." Harvard Business Review, 7:3, 42-54.

· Sarner, M., and Nathanson, J. (1996). Social Marketing for Business: What to Know, What to Do, Seven Principles for Developing Your Social Marketing Program. Manifest Communications.

· Siegel, M., and Donner, L. (1998). Marketing Public Health: Strategies to Promote Social Change. Aspen.

· Social Marketing Links. Weinreich Communications.

· Social Marketing. Health Canada.

· Smith, B. (1988). "Forget Messages...Think about Structural Change First." Social Marketing Quarterly, 4:3, 13-19.

· Strand, J., Rothschild, M.L., and Nevin, J.R. (2004). "Place and Channels of Distribution." Social Marketing Quarterly, 10:3, 8-13.

· Velicer, W.F., Prochaska, J.O., Fava, J.L., Norman, G.J., and Redding, C.A. (1998). Detailed Overview of the Transtheoretical Model of Change. University of Rhode Island.

· Weinreich, N.K. (1999). Hands-on Social Marketing: A Step-by-Step Guide. Sage.

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