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Media Economics

The following sources are recommended by a professor whose research specialty is media economics.


Six Superlative Sources

· Media Economics: Theory and Practice. Alison Alexander, James Owers, and Rodney Carveth. Lawrence Erlbaum Associates, 1998.

· Media Economics: Understanding Markets, Industries and Concepts. Allan Albaran. Iowa State University Press, 2002.

· "Who Wants You When You're Old and Poor? Exploring the Economics of Media Pricing." Martin A. Koschat and William P. Putsis, Jr. Journal of Media Economics, 13(4): 215-232.

· "The Economics of American Theatrical Movie Exports: An Empirical Analysis." Krishna Jayakar and David Waterman. Journal of Media Economics, 13(3): 153-169.

· Selling Electronic Media. Ed Shane. Focal Press, 1999.

· Internet Publishing and Beyond: The Economics of Digital Information and Intellectual Property. Brian Kahin and Hal R. Varian (eds). MIT Press, 2000.

Other Excellent Sources

· Journal of Media Economics.

· International Journal on Media Management.

· Journal of Marketing Management.

· Journal of Business Research.

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