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Consumer Panels | |
The following sources are recommended by a professor whose research specialty is consumer panels. |
· Sudman, Seymour, and Brian Wansink (2002), Consumer Panels, 2nd Edition, American Marketing Association.
· Finkel, Steven E. (1995), Analyzing Panel Data, Sage Publications.
· Hsiao, Cheng, Peter Hammond, and Alberto Holly (2002), Analysis of Panel Data, Cambridge University Press.
· Rose, David (2001), Researching Social and Economic Change: The Uses of Household Panel Studies, UCL Press.
· Wansink, Brian, and Seymour Sudman (2002), "Building a Successful Convenience Panel," Marketing Research, (Fall), 23-27. http://foodpsychology.cornell.edu/pdf/successfulpanels.pdf
· Wansink, Brian (2002), "Predicting the Future of Consumer Panels," Journal of Database Marketing, 9:4 (June), 301-11.
· Rizek, Robert L., and Eleanor M. Pao (1990), "Dietary Intake Methodology I. USDA Surveys and Supporting Research," Journal of Nutrition, 120, 1525-29.
· Cornell University Food and Brand Lab. http://foodpsychology.cornell.edu/
· A.C. Nielsen: Consumer Panels. http://www2.acnielsen.com/products/cps.shtml
· Decision Analyst: Worldwide Internet Panels. http://www.decisionanalyst.com/Online/acop.dai
· Taylor Nelson Sofres: TNS Worldpanel. http://www.tns-global.com/corporate/Rooms/DisplayPages/LayoutInitial?Container=com.webridge.entity.Entity[OID[6D8AED3B0F6C014CAE967F4FAFB6EF36]]
"The Infography about Consumer Panels"
http://www.infography.com/content/461734851105.html
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